Christian Brothers Adds Apple Flavor to its Brandy Lineup
22 Jan 2016 --- Heaven Hill Brands announced the launch of Christian Brothers Apple, the third flavor extension in the growing Christian Brothers Brandy family. The newest addition takes a bite out of the popular flavored brown spirits category, building off the fast-growing apple flavor and successes of CB Honey and Peach.
CB Apple combines real, natural apple with the rich taste of Christian Brothers Brandy, distilled from premium grape varietals and aged in hand selected oak barrels. This combination of two veritable classics will hit a sweet spot among consumers as apple-flavored spirits alone accounted for $350 million of annual sales, according to 2015 data. Likewise, Flavored Whiskey is expected to grow 40 percent to nearly 9 million cases in 2015, according to Impact Newsletter.
“CB Apple is a classic from its core, integrating a storied Brandy with an innovative flavor profile that has proven successful across other spirits categories,” said Brand Manager MaryCrae Guild. “Leading off the success of CB Honey and Peach, CB Apple is a natural extension for Christian Brothers Brandy as more consumers seek new flavor varieties.”
Christian Brothers Apple is available nationally in 50ml, 375ml and 750ml sizes bottled at 35% alc./vol. (70 proof). Marketing materials will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of apple.” The suggested retail price is $10.99 for 750ml.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
