Chr. Hansen target meat health trend

06/05/06 Health and wellness is the strongest trend in the food industry today, and the Meat and Prepared foods segment has much more to offer than many may think. Just some facts to give an idea of the size of the Health and Wellness trend: 3 out of 4 consumers are taking action to manage their health, and global sales of "better for you" foods leaped to $129 billion in 2004; the functional foods and beverage market has increased 20% in the last two years. At Chr. Hansen's stand at Eurocarne, the visitors will get the chance to experience the latest in innovative concepts including salame con probiotici, salame light, prosciutto cotto a basso tenore di sodio, prosciutto cotto con fibre.

"Many think that the two concepts of Meat products and Health & Wellness are contradictions, but they will return wiser if they visit Chr. Hansen at Eurocarne," says Franco Franzoni, Business Manager Meat & Prepared Food, Chr. Hansen Italy. "We will demonstrate that e.g. eating salami is not only an agreeable experience for consumer's senses but can be an excellent way to assume probiotics, with documented benefits for our health. I am sure that also our prosciutto cotto con fibre will be an eye-opener for many. We have a very strong set-up this year, I believe, and we look forward to greeting colleagues and customers in Verona."

Another big trend in the food industry is the increasing interest in natural bio protection. Chr. Hansen has been active in the field from the very beginning and will present it's range of cultures for sliced sausages.

"This is an important area, that we expect a lot from in the coming years. Already now, updated statements indicate that the Chr. Hansen’s market share in Italy for cultures to the meat industries constitutes more than 50%. And that's in a market that is well known for its fierce competition," says Franzoni.