Chr. Hansen Awarded for “Innovation Leadership” in Wine Ingredients

25 Sep 2014 --- Based on a thorough and unbiased screening of the global alcoholic beverage ingredients market, Frost & Sullivan recognizes global bio-science company Chr. Hansen with the 2014 Global Frost & Sullivan Award for New Product Innovation Leadership.

According to the research and consultancy company, “Chr. Hansen has pioneered the production of innovative non-saccharomyces yeast and malolactic bacteria, which adds value to the wine industry through improved efficiency as a result of good fermentation management.”

The substantiation continues: “The company has shown great success in manufacturing a range of products that allows winemakers to mimic successful wild alcoholic fermentation and innovative cultures to manage malolactic fermentations.Their “Viniflora culture products offer reliability and value for money, evidenced by the fact that most of them are ready for direct inoculation into the must and do not require careful rehydration, acclimatization, or activation protocols, thus reducing risks and saving time."

‘’We are very proud to receive this prestigious award from Frost & Sullivan,” says Laurent Hubert, Marketing Director, Wine & Fermented beverages, Chr. Hansen.

“It is a clear recognition that our strategy in wine and its execution through a variety of ground breaking new products launched the past five years brings added value both to the global wine industry but also to wine consumers. The past five years we have launched product and technologies that represent landmarks in enology.”

The Innovation Leadership Award is backed by extensive analysis; companies identified, and product features, innovation, acceptance, value and quality are monitored and evaluated through primary analyst research. This stringent methodology positions Chr. Hansen as a superior market participant.

Five criteria were used to benchmark Chr. Hansen’s performance against key competitors:
•Unmet Needs (clear understanding of customers’ desired outcomes)
•Use of Mega Trends (ability to incorporate long-range, macro-level scenarios into strategic
 plans)
•Pioneering Best Practices (consistent and repeatable level of success)
•Blue Ocean Strategy (proven track record of creating new demand in an uncontested market)
•Aspirational Ideals (bringing greater value to customers or the planet)

“This award recognizes the innovative impact we have made in the wine industry. In essence, we have changed the way the world makes wine for the better,” concludes a proud Dr. Hentie Swiegers from Chr. Hansen’s Wine Innovation department.