Chambord ‘Because No Reason’ Campaign Returns

19 Jun 2015 --- Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is driving awareness amongst its core female target audience this summer with the return of its successful ‘Because No Reason’ advertising campaign.

Capitalising on the continued growth of the sparkling wine category, two Chambord adverts from the ‘Because No Reason’ campaign which first aired last summer will be returning to TV screens in July and August. Entitled ‘Flamingo’ and ‘Trumpet’, the irreverant adverts will be aired on TV and across digital platforms, ensuring Chambord is front of mind amongst the target female audience throughout the summer trading period.

Designed to connect with sassy and glamorous independent females, the campaign celebrates the free-spirited mindset that is typical of the core target audience, inviting them to do as they wish and ignore the pressure to conform to social norms that prevent them from being true to themselves.

Hilary Brown, senior brand manager Brown-Forman, comments: “Chambord has seen great success in the UK in recent years, experiencing strong +31% double-digit volume growth and we’re committed to supporting our customers to maintain this level of demand through impactful marketing.

“Since its launch last year, our ‘Because No Reason’ campaign has really helped Chambord to connect with our target female audience, so we’re delighted to be launching across TV, digital and PR this summer.

“Because No Reason’ beautifully conveys Chambord’s playful, free-spirited personality and luxurious, feminine feel and we’re confident that this latest advertising push will help us to continue to build brand affinity with women around the country who are looking for new, interesting experiences from drinking occasions, both in the home and in bars this summer.”