Celsius Orange and Wild Berry Become Two Tasty New Additions to the Earth's First Calorie Burning Soda Line

31 May 2006

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The earth's first calorie burning soda now available in five flavors. Celsius Orange and Wild Berry flavors feature the same proprietary mix of natural ingredients found in the original flavors.

31/05/06 Two new outrageous tasting flavors have been added to the Celsius menu of calorie burning sodas. Elite FX, Inc., the maker of Celsius, the earth's first calorie burning soda, announced today that it has unveiled its new Wild Berry and Orange flavors. That brings the number of great tasting Celsius flavors to five as Wild Berry and Orange join the original Cola, Ginger Ale and Lemon-Lime flavors that consumers have been clamoring for at retailers around the country.

"Taste, especially in a functional beverage like Celsius, is the most critical aspect of the product so we're always searching to create new and great tasting flavors consumers want," said Janice Haley, owner and vice president of marketing for Elite FX, Inc. "Consumers have been asking for these two flavors and we're happy to oblige. We know Celsius Orange will be a hit and we made it refreshing and tangy. Celsius Wild Berry will tantalize consumers' taste buds with a deep berry flavor that they'll want to experience again and again."

Celsius has experienced a media frenzy since its national launch:
• Featured on TV news over 500 times
• Seen by an estimated 40 million viewers
• Featured on NBC's Today Show with Matt Lauer

Celsius Orange and Wild Berry flavors feature the same proprietary mix of natural ingredients found in the original flavors. Celsius has been clinically proven to raise metabolism by 12% over a 3 hour period. Based on the study, this extended rise in metabolism can result in burning up to an additional 77 calories depending on an individual's metabolism, resulting in a loss or "net-negative" calories.

Elite FX took a unique approach to bringing Celsius to consumers by clinically proving its calorie burning claims before coming to the market, a first in the industry. The double blind placebo controlled study conducted is considered the, "gold standard," in research, and the results were presented at the International Society of Sports Nutrition by the Ohio Research Institute of Exercise and Sports Nutrition in June 2005.

Celsius gets its thermogenic power from a proprietary combination of ingredients that include Green Tea with EGCG, Ginger, Caffeine, B Vitamins, and Vitamin C. Celsius has no chemical preservatives, no carbs, no sugar and no high fructose corn syrup. Celsius sells for $1.99 per bottle.