The EU’s wine sector is grappling with a crisis that has sprung the European Commission and member states into action. The challenges facing the sector are many, including an e-commerce landscape riddled with red tape, trade tensions with countries with key markets, climate change, and low consumption rates among consumer cohorts. Amid this, Ignacio Sánchez Recarte, secretary general of the European Committee of Wine Companies (CEEV), the representative professional body of the EU industry and trade in wines, sits down with Food Ingredients First to identify trade hurdles, potential digital and scientific developments and the need for a cultural revamp to boost the EU market.
