CEDC Acquires Exclusive License of the Rights to Bols Vodka in Hungary
Bols Vodka is the third-best-selling vodka and the number-one selling premium vodka in Hungary. Net annualized sales of the brand are approximately $805,000.
27/09/06 Central European Distribution Corporation today announced that it has acquired an exclusive license of the rights to Bols Vodka in Hungary for approximately $1.15 million dollars. Bols Vodka is the third-best-selling vodka and the number-one selling premium vodka in Hungary. Net annualized sales of the brand are approximately $805,000. CEDC owns the best-selling vodka in Hungary, Royal Vodka.
William Carey, President and CEO of CEDC, said, "We are pleased that we have obtained the rights for Bols Vodka in Hungary. The addition of Bols Vodka in Hungary is another step in achieving our strategy of acquiring well- positioned brands in Poland and the region. Last week we also bought back the rights for Rum Senorita, which has net annual sales of $1.2 million for approximately $707,000."
