20 Mar 2019 --- Major suppliers are eyeing new growth opportunities that specifically target Chinese tastes. Investment announcements and facility expansions from Firmenich, Wacker and Agrana in the past week, suggest that a more adventurous Chinese consumer is being targeted. A 2018 Innova Market Insights survey found that two-thirds of Chinese consumers agreed with the statement “I love to discover new flavors.” Over 60 percent agreed that they “love to discover flavors from new cultures.” A surprisingly large 21 percent said that “the crazier the flavor, the better.”
