Casablanca Records & Jägermeister Strike Alliance Of Note with Strategic Marketing Partnership

Casablanca Records, an imprint of Republic Records, and Jägermeister, the German herbal liqueur, are joining forces in a unique strategic marketing partnership. The alliance brings together one of dance music's preeminent labels with one of the top-selling imported liqueurs in the U.S.

"Jägermeister boasts a deeply rooted history in music, creating partnerships all around the world, and we pride ourselves in working with some of the most respected players in the music business," said Cliff Rigano, Director of Music Marketing at Jägermeister. "This latest initiative with Casablanca Records takes things up a notch by bringing together two innovative industry leaders to creatively support groundbreaking artists and bands that stand apart from the rest."  

With its long history of promoting myriad musical genres, Jägermeister has always been at the forefront of new and innovative ways to connect with consumers through the power of music. The Casablanca partnership will build upon that tradition as the brand joins forces with Casablanca artists that speak to Jägermeister's heritage, ingredients and process through the creation of original video content, music videos, remixes and more. Talked-about artists Seven Lions, Prince Fox and Gazzo are already on deck to release exclusives through this unprecedented joint venture. Casablanca and Jägermeister will also work together to reach influencers with the partnership, building immersive engagement opportunities at various events throughout the year.

"We're very excited to break ground with Jägermeister on this partnership," said Casablanca Records general manager Brett Alperowitz. "With our shared focus on music, lifestyle and culture, this spirited alliance will take us well beyond the traditional brand sponsorship to impart something altogether new to music fans."