Carlsberg Deutschland Strengthens its Distribution Network

The alliance with Nordmann is expected to increase sales and reduce costs, as Carlsberg Deutschland’s brands will now also be sold through current Nordmann’s outlets – mainly in On Trade (restaurants and bars).

08/04/09 Carlsberg Deutschland’s wholesale unit Göttsche Getränke GmbH and Nordmann Group have formed an alliance to create the biggest beverage distributor in Northern Germany. A new joint venture by the name Nordic GmbH will be set up owned 50/50 by Carlsberg Deutschland and Nordmann Group, respectively.

Nordmann is one of the largest beverage wholesalers in Germany and No. 1 in Northern Germany. Göttsche and Nordmann complement each other very well geographically within Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen and Bremen – an area with a total population of more than13 million.

The new company, Nordic GmbH, will get an annual turnover in excess of EUR 400m and have around 700 people employed.

Nordic GmbH will be the distributor of all Carlsberg Deutschland brands, such as Carlsberg, Duckstein, Holsten, Astra and Lübz. The alliance with Nordmann is expected to increase sales and reduce costs, as Carlsberg Deutschland’s brands will now also be sold through current Nordmann’s outlets – mainly in On Trade (restaurants and bars).

The joint venture is subject to approval by the German anti-trust commission.