25 Apr 2024 --- The UK government plans to introduce common standards on eco-labels for F&B products. A policy paper outlining objectives says this is primarily to avoid greenwashing and consumer confusion, but the revision could be considered a backslide on previous proposals to move toward a mandatory eco-label system in Britain. Despite the 20 plus different types of (voluntary) eco-labels used in the UK market, defra recognizes that although many consumers care about the environmental impacts of food, “this often does not translate into the purchase of more sustainable food.”
