Caramel color expansion: Roquette completes Sethness acquisition

636718212897476808toffee apple caramel.jpg

06 Sep 2018 --- Roquette has completed the acquisition of Sethness Products Company (Sethness), a leader in the production of caramel colors for food and beverage applications, further leveraging both companies' global capabilities in caramel colors. Operations and businesses of both companies will be run independently, according to the company announcement. Financial details of the deal have not yet been disclosed.

FoodIngredientsFirst reported the initial announcement earlier this year. You can read the full story here

Before the acquisition, Sethness and Roquette already had a strong partnership, operated two successful joint-ventures in France (Merville) and China (Lianyungang).

Founded in the USA in 1880, Sethness is a leader in the production of high-quality caramel color for the food & beverage sectors, thanks to four manufacturing facilities located in the US, France, India and China. This acquisition will reinforce Roquette’s position as a leading player in these markets and further drive value for its customers, according to the company. 

Sethness provides a large selection of caramel colors (in liquid and powdered forms) as well as a variety of clean label caramel color options (non-GMO, certified organic, gluten-free, allergen-free, etc.).

This move will contribute to Roquette’s strategic growth plan in the Food, Nutrition and Health markets to address its customers’ current and future needs everywhere in the world and will create new opportunities for Roquette and Sethness’ employees. 

James Bozikis, Head of Communications and Public Affairs – Americas, and Carole Petitjean, Head of Corporate Communications tells FoodIngredientsFirst: “Caramel color is the world’s most widely used food colorant. Sethness has grown over the past 135 years by focusing on delivering the highest quality caramel color products. A lot of opportunities lie ahead for caramel colors and Roquette will work in close collaboration with Sethness to explore new solutions.”

“Sethness is the worldwide leader in caramel color and the transaction will contribute to reinforcing Roquette’s position in the food & beverage market. Roquette, as a global leader in plant-based ingredients for the food, nutrition and health markets has strong ambitions to reinforce its position in these sectors worldwide,” says Bozikis. 

“Thanks to this acquisition, Roquette reinforces its global leadership in the food and beverage industry which will contribute to Roquette’s strategic growth plan in the food market. It will also foster closer collaboration with customers, particularly key world leaders in the food and beverage markets, to address current and future consumers’ needs everywhere in the world. Therefore, we accelerate our growth strategies and further drive value for our customers,” explains Petitjean. 

“The ambition is to reinforce the global leadership in caramel color particularly in Western markets and expand rapidly in emerging markets. The acquisition will build on the assets of both companies and it will leverage their strengths,” she adds. 

“Our belief at Roquette is that nature has the answer to provide people with the food, nutrition and health they need according to their lifestyle choices, their age, where they live and what they do. Caramel color is definitively a product coming from natural-based raw materials which leads to a more enjoyable meal. It contributes to make daily food an easy, enjoyable and delightful experience for all the family! This product definitively contributes to satisfy consumers’ expectations worldwide for their daily life and Roquette will continue to explore opportunities to do even more of that in the future,” Bozikis explains.

In a statement sent to FoodIngredientsFirst, at the time of the announcement, Roquette pointed out: “The transaction consists in transferring the stakes held by the Sethness family to the Roquette Group, which would become the exclusive shareholder of the company. As an 85-year old family-owned company, Roquette is driven by a similar long-term vision. It has been partnering with Sethness for almost 15 years and intends to ensure the continued economic development of the company in its markets, notably by reinforcing its leadership in the food and beverage industry.”

“Caramel color is used largely to color numerous foods and beverages including colas, soy sauce, seasonings, bread, pet food, cereals, etc. In fact, 1 in 20 food items you find in any supermarket is made with caramel coloring. People have used caramel to color their food for centuries in order to make it look as delicious as it tastes. It is also used in some cosmetic and non-food applications,” read the statement.

Jean-Marc Gilson, CEO of Roquette, also comments: “This acquisition will help accelerate Roquette’s growth plan in the food & beverage market and further drive value for our customers. We have been thrilled to successfully partner with Sethness in France and China for years. We are looking forward to working with their talented teams to continue addressing customers’ current and future needs everywhere in the world.”  

By Elizabeth Green

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

On trend: Symrise develops tea and coffee flavors for dairy applications

10 Dec 2018 --- Flavors and fragrance supplier Symrise is now offering a collection of specialty flavors designed to deliver the popular tastes of coffee and tea to dairy products, including milkshakes, yogurts and ice cream. According to Symrise, this new collection provides “a gateway to a unique and fully indulgent, authentic taste adventure to lovers of these beverages through a variety of flavors that expand beyond the known and following the trend wave.”

Food Ingredients News

Flavor trends in 2019? Botanicals, ethnic, exotic and smokeless “smoke,” nuances hotly tipped for the new year, say suppliers

10 Dec 2018 --- Naturalness in flavors is expected to lead the way in 2019, although classic flavors are still anticipated to be in high demand across all categories. New combinations including botanical, ethnic and exotic flavors currently have the potential to meet consumers’ increasing demand for exciting new creations. These trends are tipped to become increasingly popular for the coming year. FoodIngredientsFirst spoke with key suppliers in the flavors space, who offered their insights into what we can expect to see trending in 2019.

Food Ingredients News

Caramel color leaders stress FCC compliance as new maximum limit on detectable 4-MeI enters force in California

06 Dec 2018 --- Major caramel colors suppliers Sethness and DDW The Color House (DDW) have stressed their compliance with Food Chemical Codex (FCC) revised limits in light of the implementation of California’s Proposition 65 (Prop 65) list of chemicals.

Food Ingredients News

Canada sets sights on plant-protein potential, notes Natural Products Canada CEO

03 Dec 2018 --- The Canadian market is an ideal space for innovation and NPD along plant-based lines, illustrated by the Canadian Government seeking to place the country as a leader in the plant-based market with a US$153 million investment in the Prairie-based Protein Industries Canada Supercluster. This, combined with the legalization of recreational cannabis which has opened the door to a whole new category of cannabis-infused foods, makes for an exciting time in Canadian food and beverages. As global food supply pressure mount, leading to increasing interest in alternative protein sources, is Canada the next plant-protein superpower?

Food Ingredients News

Weekly Roundup: Roquette and Barentz confirm European partnership for food, Fonterra releases Sustainability Report

30 Nov 2018 --- In business news this week, Roquette and Barentz reconfirmed their collaboration across key strategic European food markets. Fonterra released its second annual Sustainability Report covering its progress on environmental, social and economic goals, and Kalsec and EARTH University celebrate their long-running partnership in Costa Rica and Kalamazoo, Michigan. Robert Coviello was named as the new Executive Vice President & Chief Growth and Strategy Officer at Bunge, effective January 1, 2019, and Campbell Soup Company announced it would increase the size of its Board from 12 to 14 members.

More Articles