Campbell Further Reduces Sodium in V8 100% Vegetable Juices

Sodium reduction is Campbell’s number one strategic priority. In the past four years, the company has quadrupled its number of lower sodium products in the marketplace to 110 from 25 in 2005.

29 Jan 2010 --- Campbell Soup Company announced a further sodium reduction to its original V8 100% vegetable juice, while still maintaining the same zesty taste. The company will roll out original V8 100% vegetable juice with 420 milligrams of sodium per 8-ounce glass – a 12 percent reduction and the second in the last three years. In addition, the popular Spicy Hot V8 variety has been reduced in sodium to 480 milligrams per serving, bringing the entire line of V8 beverages to meet the U.S. government-designated “healthy” criteria.

“Our goal for V8 juices is to provide people with a variety of great-tasting, healthy beverages that help them to get their vegetable servings,” said Dale Clemiss, VP, Beverage Marketing, V8 Beverages. “We are proud that now our entire line of V8 juices meets or in some cases even exceeds government standards for healthy foods, while still providing the taste that people know and love.”

Sodium reduction is Campbell’s number one strategic priority. In the past four years, the company has quadrupled its number of lower sodium products in the marketplace to 110 from 25 in 2005. In addition to the entire line of V8 beverages, Campbell recently announced plans to reduce sodium in its line of SpaghettiOs pastas by 35 percent. The company has also lowered the sodium content in many Campbell’s soups, Prego sauces and Pepperidge Farm breads.

V8 Juice: Helping to Close the Vegetable Gap

Research suggests vegetable consumption as part of a healthy diet may help reduce risk factors for heart disease, diabetes and even help with weight management.1,2,3 However, seven out of ten people still don’t meet the government recommendation to eat at least five servings of vegetables every day.4

Recent research found that the simple addition of V8 100% vegetable juice in people’s diets was part of a successful strategy to help them meet the vegetable guidelines. 5 And participants in the University of California-Davis study who drank V8 juice said they enjoyed it and felt they were doing something good for themselves by drinking it. What’s more, each 8-ounce glass of V8 juice provides two full servings of vegetables, contains 50 calories, 0g fat and 2g fiber, which all adds up to feeling satisfied on fewer calories.

V8 100% vegetable juice is available in six varieties and a range of sizes at supermarkets, club stores, convenience and mass merchandise stores nationwide.

V8 V-Lite: A Lighter, Crisper Vegetable Drink

This month, the makers of V8 juice are also introducing V8 V-Lite, a light, smooth tasting vegetable juice blend. V8 V-Lite delivers one full serving of vegetables, has only 35 calories and meets heart-healthy sodium levels at 380 milligrams per 8-ounce glass. This juice blend is perfect for those who love the convenience of drinking their vegetables but want a lighter texture and smoother, crisper taste. V8 V-Lite juice blend is available in 64-ounce bottles at select supermarkets and mass merchandise stores nationwide and retails for the budget-friendly price of $2.99 a bottle.