10 Apr 2018 --- Butter consumption has increased by 1.7 million metric tons per annum over the last ten years. This market shift comes as the world adopts a better understanding of the health benefits of butter. While historically experts advised people to reduce their fat intake, they now agree that fats are beneficial for people’s health – especially natural dairy fats. Consumers are looking for natural, authentic whole foods such as butter, driving a resurgence in this area. And even with different consumer groups, the changing recommendations around butter have permitted them to eat butter again.