Bulmers Announces ‘Live Colourful’ Summer Campaign

15 Apr 2014 --- Bulmers Cider is showing the colour of its money – and its product range- in a new multi-million pound marketing campaign embracing TV, press, digital and outdoor, running from April through to September.

The ‘Bulmers Live Colourful ’campaign breaks at Easter with press and outdoor executions followed by a new 30 & 40 second TV commercial entitled ‘Shine’ from May 1. The advertisement communicates how Bulmers is the catalyst to colourful, fun nights with friends, showing groups of people enjoying the range of five Bulmers ciders in a variety of urban settings, seemingly oblivious to the stunning multicolour effect Bulmers is having on the cities around them.

To kick off the new campaign, Bulmers collaborated with 6 artists who used the colours of the five Bulmers variants to bring the Live Colourful advertising proposition to life. The photographs, paintings and graphic designs they created have been turned into an exciting display of print, Out of Home (OOH) and digital OOH executions which will run nationwide throughout the summer.

Jacco van Der Linden, marketing director at Bulmers brand owners Heineken said: “Live Colourful is a celebration of Bulmers’ diverse and exciting range of flavoured ciders and a manifestation of the brand belief that variety and choice – living colourfully- leads to more vibrant and exciting consumer experiences.”