Brazil Launches HEINEKEN Beer Amstel
17 Dec 2013 --- The Brewery HEINEKEN has launched in Brazil the Amstel Chope, a light, refreshing and balanced drink. Amstel, which is the fifth most international beer brand in the world, came to Brazil to strengthen the portfolio of HEINEKEN beer, and is now available in bars in São Paulo, Rio de Janeiro, Porto Alegre, Curitiba and Brasilia.
Since 1968, the Amstel grew 10 times its volume worldwide, and has become the third largest brand in Europe. According to Daniela Cachich, Director of Premium Brands HEINEKEN Brazil, the Amstel beer is strategic for the company: "Success in countries such as Holland, USA and Greece, Brazil, Amstel will be a choice of beer for our customers and consumers seeking the taste and quality of the products HEINEKEN. "says Cachich.
Amstel beer was designed for a modern and independent consumer. "Lovers of the brand create trends, are unconcerned with the standard, prefer new influence attitudes and always innovate. This is also the profile of the Amstel Chope, who brings a light flavor, with 4.7% alcohol, refreshing, perfect for the taste of Brazilian content ", celebrates Daniela.
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