Bravo! Foods signs exclusive distribution agreement with Coca-Cola Enterprises

01/09/05 Bravo! Foods International Corp. has signed an exclusive, 10-year distribution agreement with Coca-Cola Enterprises (CCE), the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshments.

Coca-Cola Enterprises will begin distribution of Bravo!'s Slammers in the fourth quarter of 2005 and initially carry eight SKUs, including Bravo!'s Slim Slammers, Pro-Slammers, 3 Musketeers Slammers, Starburst Slammers and Milky Way Slammers. Bravo!'s Slammers will be distributed nationwide through specific channels including, convenience retail, education, vending and small independent stores.

As part of the agreement, Bravo! will grant CCE 30 million warrants that are exercisable at $.36 cents per share. These warrants, if exercised within three years, provide CCE the opportunity to become a minority shareholder in Bravo!, entitling CCE to acquire 10% of Bravo's total authorized shares outstanding at a purchase price of $10.8 million.

Coca-Cola Enterprises sells approximately 80% of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. CCE employs 74,000 people who operate 431 facilities, 54,000 delivery vehicles and 2.4 million vending machines and beverage coolers. Last year, CCE distributed two billion cases or 42 billion bottles and cans of its products, representing 21 percent of The Coca-Cola Company's volume worldwide.