BrandOpus Creates Striking New Design for the PizzaExpress Retail Range

Now the agency has extended the redesign across a range of 47 products launching into selected supermarkets shortly.

8 May 2012 --- The new-look retail range follows on from the identity redesign, which saw BrandOpus unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual identity, inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurants. Now the agency has extended the redesign across a range of 47 products launching into selected supermarkets shortly.

Edward Clark, designer at BrandOpus says of the packaging redesign, "The iconic PizzaExpress stripes are brought to life on pack, complemented by striking flashes of colour. This heralds a fresh and contemporary look for the range, whilst providing visual unity with the restaurant experience."

The redesigned PizzaExpress retail range will be available from May in selected supermarkets.