04 Mar 2019 --- Botanical and floral flavors are gaining traction globally, not only for their natural and healthy image but amid a rise in demand for indulgent flavors blends combined with more traditional flavors, in bakery, dairy and beverage applications. According to Mélanie Jaloustre, Marketing Manager at Nactis Flavours, floral notes are driving NPD and part of the company’s core development alongside popular Asian flavor notes, which are frequently coming to the fore for taste innovation.