Bols Parfait Amour to Launch in the U.S.

19 Jan 2016 --- Lucas Bols, one of the world’s leading liqueur and spirit producers and the world’s oldest distilled spirits brand, announced the launch of Bols Parfait Amour Liqueur in the United States. This purple-colored liqueur will be the latest addition to the 30+ Bols flavors available in the country. It will, become part of the classic liqueur collection that already includes Bols Maraschino, Orange Curacao, Crème de Cacao and Apricot Brandy – flavors that Bols has been crafting for over 200 years.

Bols Parfait Amour comes in a 750ml bottle and retails for $17.99 with 24% ABV. It has already received a 91-point score and a gold medal from the Beverage Testing Institute.

Parfait Amour, which translates to “perfect love”, has been produced by Lucas Bols since the early 19th century when it was served to celebrate either an engagement or marriage in the Netherlands.

It is a beautiful dark purple liqueur with an aromatic floral taste that comes from rose and violet petals, enhanced by vanilla, orange peel and almonds.

Said Tal Nadari, Lucas Bols USA Managing Director, “We are excited to introduce Bols Parfait Amour to the Bols US range. A delicious flavor that beautifully represents the classic liqueurs that Lucas Bols has been making for centuries. Its floral flavor profile is perfect for classic cocktails or adding it to sparkling wine and it is answering the demand from bartenders nationwide.”

Lucas Bols brand ambassador Anthony Pullen added, “The simplest way to use Bols Parfait Amour is adding half an ounce of it to a glass of champagne – a drink we call More Amour. The flavor will surprise you with fascinating aromatic notes. The beautiful purple color of the drink and the story behind the classic Parfait Amour flavor make it a perfect proposition for Valentine’s Day.”