Blueprint Introduces New Line of Kombucha Drinks

19 July 2016 --- BluePrint, a leader in developing cold-pressed juices and juice drinks, today announced the launch of a new line of certified USDA organic Kombucha Drinks, now available at Whole Foods Marketand local retailers in the New York Tri-State area, as well as in Whole Foods Market Midwest- area stores starting in September. The drinks combine organic cold-pressed juices with the power of fermented tea, offering functional benefits, such as digestion and immunity. Additionally, starting August 25, 2016, BluePrint Kombucha Drinks will be available in Sprouts Farmers Market locations.

“Our dedicated BluePrint consumers have been asking for a Kombucha product. We know they are on-the-go and need solutions to fit their lifestyles,” said Alex Galindez, General Manager, BluePrint. “When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is ‘magic in a bottle.’ BluePrint is dedicated to helping consumers lead healthier, more energy-filled lives—organically.”

BluePrint Kombucha drink line consists of four varieties in 14-fluid ounce bottles: Kale-a-lu-ya, Miss Tang, Raise the Roots and Sweet Heat. Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.

BluePrint Kombucha Drink varieties blend organic fruits and vegetable juices with reinvigorating ingredients, creating an ideal combination for an energizing, on-the-go beverage. Varieties include:

• Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
• Miss Tang: Lime, lemon and ginger juice helps to support the immune system.
• Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
• Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.

About BluePrint Launched in 2007, BluePrint, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is a pioneer of cold-pressed juices and juice drinks that provide functional nutrition. Under each signature blue cap is a delicious blend of pure, organic ingredients that serve as a great way to support energy on-the-go and provide a natural recharge. BluePrint is continuously innovating and is committed to helping consumers lead healthier, more energy-filled lives. BluePrint is more than just a drink. It’s a way of life and is driven to continually bring new, organic products to the market. BluePrint is sold at select retail outlets such as Whole Foods Market, and online at BluePrint.com. For more information about BluePrint, please visit BluePrint.com.