Blast from the Past Promotion on Cadbury Mini Rolls

Premier Foods have worked with Chemistry Communications Group to develop the on-pack promotion; running across 11 million 6, 12 and 18 pack Cadbury Mini Rolls.

26/11/2007 As an iconic family favourite since their launch in 1964, Cadbury Mini Rolls have a place in the nation’s heart and is one of the most instantly recognisable brands in the cake aisle.

Special packs will be bursting into stores nationwide from 28th November, bringing back a nostalgic taster from the past four decades.

Premier Foods have worked with Chemistry Communications Group to develop the on-pack promotion; running across 11 million 6, 12 and 18 pack Cadbury Mini Rolls.

Blast from the Past packs of Cadbury Mini Rolls will have unique promotional codes that can be collected and redeemed for a range of nine retro rewards via a bespoke promotional website at www.cadburyminirolls.com.

Rewards include memory marvels such as original Rubiks Cubes, Slinky’s, Space Hoppers and an exclusive compilation CD of fab hits from yesteryear. The engaging website encourages visitors to re-live their youth, check out the trends gone by and see what was top of the charts on their chosen year.

Cadbury Cakes Brand Manager, Sam Bennett says: “Cadbury Mini Rolls hold a special place in many peoples hearts and now, in association with Chemistry, we’ve brought back those special playtime memories to enjoy all over again along with their favourite Mini Rolls.”

Executive Creative Director of Chemistry Communications Group, Mike Cavers says: “Everyone loves a Blast from the Past and to bring that to life in association with such an iconic brand as Cadbury Mini Rolls makes for a really fun and involving promotion for all the family.”

The promotion will be supported by multimedia in store activity, on-line activity, and a promotional website. Consumers can take part in the Cadbury Mini Rolls Blast from the Past promotion until August 2008.