Biggest Ever Off-trade Promotion From Thwaites
18 Dec 2014 --- Award-winning Northern brewer, Thwaites, has joined forces with world travel clothing brand, Craghoppers, for its biggest ever off trade promotion in which customers will have the chance to win a variety of exclusive branded jackets.
Over 650,000 promotional bottles, each with a unique promotional code, are available to buy now and throughout the busy Christmas period. Consumers simply have to visit the specially designed microsite to submit the code which will see them being entered into a weekly prize draw.
In keeping with the beer’s association with the outdoors and walking, drinkers have a weekly chance to win their choice of a male or female Craghoppers jacket valued at around £100 each. Both jackets are made from super-tough, extra breathable fabric, perfect for outdoor enthusiasts looking for all-weather performance. As an added bonus, every entrant will also be given a 15% voucher to redeem at Craghoppers.com immediately after entry.
Lee Williams, senior marketing manager at Thwaites, said: “We’re delighted to be ramping up activity for Wainwright across our off trade channels with this exciting partnership. There is an obvious synergy between Wainwright and Craghoppers, which has been demonstrated in the incredibly high volume of entries we’ve had in the first few weeks of this promotion.
“With our distribution expanding, the brand is making great strides nationally so there has never been a better time for retailers to be working with us.”
Wainwright, which is the UK’s best-selling golden cask ale, has seen a meteoric rise since its launch in 2007 and Thwaites intend to continue to invest in its flagship brand in 2015 to ensure it remains at the forefront of the burgeoning golden ale sector.
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