08 May 2024 --- The better-for-you trend is gaining traction in global markets as consumers desire greater access to functional food and beverages that promote well-being and healthy aging, boost immunity, improve gut health and add nutritional value paired with natural ingredients. Industry players give Food Ingredients First their take on the market dynamics, consumer trends and innovations shaping the better-for-you space. They also examine some of the key ingredients used in formulations, on-trend applications and what will shape the sector in the coming years.
