Berkshire Labels Provides Peel Back Labels for Waitrose

Designed in up to 7 colours, the labels incorporate a gold-foiled peel back coupon containing provenance information specific to each cheese within the Top Tier range.

Jan 20 2012 --- BRC accredited Berkshire Labels has printed over 500,000 'peel back' labels for Waitrose's newly-launched 'Top Tier' range of over 40 different English and European cheeses.

Designed in up to 7 colours, the labels incorporate a gold-foiled peel back coupon containing provenance information specific to each cheese within the Top Tier range, and were printed at Berkshire's Hungerford site on their Mark Andy LP3000 combination UV Flexo press in individual volumes from 5,000 - 50,000.

Berkshire was chosen as preferred supplier largely due to its' proven track record in producing innovative label solutions, says Managing Director Paul Roscoe. "The tactile paper chosen by Waitrose created a challenge to incorporate a provenance tag, reverse printing and also gold cold foil but after spending time with the Waitrose design team a unique solution was created"

'We are delighted that Waitrose and their cheese suppliers had the confidence in our ability to deliver this prestigious new Top Tier range for them.'