09 Jan 2015 --- Recognizing consumer behavior is the key element for successful product marketing. In the food and beverage sector it is particularly important to spot each year’s market and consumer trends, evaluate them with regard to future developments and create new ideas out of it. Bell Flavors & Fragrances has intensively analysed the market and consumer preferences in taste. The result is a broad range of new flavor ideas – divided into two main categories: the so called “Flavor Comfort Zone” and the “Flavor Innovation Zone”.