Beatson Clark Created New Bottle for Purity Soft Drinks

Purity turned to Beatson Clark for a new bottle when customer feedback showed a marked preference for traditional carbonates in glass bottles rather than the now more common plastic (PET).

Feb 13 2012 --- Beatson Clark has produced a bespoke returnable bottle for the range, which includes lemonade, dandelion and burdock and cream soda, amongst other traditional flavours.

The Purity name is beautifully embossed onto the standard bottle design through bespoke finish moulds – a solution which combines flexibility with value for money and which is ideal for small volumes.

Purity turned to Beatson Clark for a new bottle when customer feedback showed a marked preference for traditional carbonates in glass bottles rather than the now more common plastic (PET).

“We were pleased to work with Purity Soft Drinks on this new bottle for their popular Mason’s range,” said Beatson Clark Marketing Manager Charlotte Taylor.

“The green credentials of glass as a packaging material are well known and Purity’s customers say the drinks taste better when supplied in a glass bottle. Our production flexibility also proved to be a great fit with Purity Soft Drinks, so we were happy to help!”

Purity Soft Drinks was established in 1892, supplying soft drinks by horse-drawn dray to the licensed trade in the West Midlands. It was bought by Douglas Cox, a young RAF fighter pilot, after World War II and grew dramatically to become a leading manufacturer within the soft drinks industry.

Purity is the now the largest independent UK drinks manufacturer continuing to supply these drinks in glass for sale door to door – it mostly supplies to independent wholesalers who either distribute door to door or to small retail outlets and smaller breweries for the on-trade.

Mason’s carbonates come in refillable one-litre glass bottles that have ‘Please return this bottle’ embossed under the logo. The returnable bottles can handle between 10 and 20 trips and a deposit is returned of around 25p on each bottle.

“At Purity Soft Drinks we have built our traditional carbonate business on a combination of great quality products and excellent value for the consumer,” said Sales Director Richard Perkins.

“Our returnable glass business has continued to grow despite the availability of inferior products in PET being promoted and heavily discounted by supermarkets. It is clear that consumers buy into the quality proposition that the Masons brand delivers.

“Masons carbonates represent the traditional taste of quality soft drinks, and the glass packaging keeps the fizz in the drinks for longer.

“In short, we provide great quality, excellent value for money, a convenient delivered service and the added benefit that our packaging is reusable.”