Beatson Clark Causes a Stir with Cocktail Jam Jars
Now leading glass manufacturer Beatson Clark is capitalising on the trend by providing a 300ml food jar for a range of ready-to-serve premium cocktails. London Rd Jam Jar Cocktails is a range of authentic flavours, including Mojito, Cosmo and Singapore Sling. Each recipe has been developed by expert mixologists with a spin on the classics and packaged in Beatson Clark recyclable jam jars featuring label designs bespoke to each flavour.
The Cosmo label features the night-time silhouette of the New York sky line, the Mojito takes its design cues from Cuba while the Singapore Sling captures the sun rising over the garden city.
London Rd Jam Jar Cocktails have been launched by Global Brands, the UK’s leading independent drinks business, and are proving popular with consumers who enjoy the taste of an authentic cocktail at home as well as bar operators experiencing operational time constraints.
Simon Green, Marketing Director at Global Brands, said: “London Rd Jam Jar Cocktails celebrate the role that London played in the early cocktail scene. Long considered an American invention, there is evidence to suggest that the cocktail’s roots can actually be traced back to 18th-century London.
“The key with any great cocktail is to ensure that every flavour plays its part. London Rd Jam Jar cocktails were developed with painstaking care to ensure that the real cocktail flavour can be delivered in a ready-to-drink format.”
Charlotte Taylor, Marketing Manager at Beatson Clark, commented: “Our partnership with Global Brands exemplifies the flexibility of our approach. We have an extensive and versatile range of shapes and sizes available from stock, and while our 300ml food jar was designed primarily for jams and chutneys its simplicity and sleek lines work perfectly with the contemporary look of these stylish cocktails!
“We had the cocktail jars on display at Food & Drink Expo last month and they proved very popular with visitors to our stand. Serving cocktails in jars is a huge trend at the moment and we were very pleased to be able to help Global Brands with their innovative and creative product idea.”
