BASF Names E. T. Horn as Distributor for Vitamins and Carotenoids

“We extended our relationship with E. T. Horn Company to strengthen BASF’s position in the Nutraceuticals industry in North America,” said Nicholas Shackley, Business Director, Pharma and Dietary Supplements for BASF in North America.

10 Oct 2009 --- BASF Corporation has entered into an expanded agreement with E. T. Horn Company, La Mirada, California, to serve as an authorized distributor for vitamins and carotenoids for the Nutraceuticals industry in the following states: Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.

“We extended our relationship with E. T. Horn Company to strengthen BASF’s position in the Nutraceuticals industry in North America,” said Nicholas Shackley, Business Director, Pharma and Dietary Supplements for BASF in North America. “In addition, customers will benefit from the well-established portfolio of ingredients that E. T. Horn already offers to the Nutraceuticals industry.”

“We are pleased to expand our portfolio to include BASF’s vitamins and carotenoids,” said Kevin Salerno, President, E. T. Horn’s Nutraceuticals Group. “These products fit well in our portfolio and allow us to offer more value to our customers with a broader, more complete portfolio.”

“Extending our relationship with E. T. Horn to Pharma and Dietary Supplements is consistent with our overall BASF Distributor strategy of adding product lines to incumbent distributors so that we can expand the product portfolio offerings,” said Frank P. Bergonzi, Director, Corporate Distribution for BASF in North America.