Bacardi launches first ever lite spirit

27/01/05 Bacardi U.S.A., Inc. announces the launch of ISLAND BREEZE, the first ever lite spirit, with half the calories of traditional spirits and half the calories of wine while providing great taste. As `The Original Lite Spirit,` ISLAND BREEZE by Bacardi satisfies adult consumers` desire to enjoy delicious cocktails without breaking the calorie bank.

ISLAND BREEZE is made with Premium BACARDI rum, infused with natural fruit flavors and sucralose, a natural-sugar substitute with no caloric content. "Consumers (21+) have asked for a lower-calorie spirit, but they didn`t want to give up great taste. With the advent of sucralose, we have now created a spirit brand with half the calories of traditional spirits and wine with the full flavor and quality that consumers expect from Bacardi", says Jim Goodwin, Senior Vice President and General Manager of Bacardi-Martini New Product Development. Each ISLAND BREEZE flavor has 18% alcohol by volume and only 48 calories per standard 1.5 ounce serving. Goodwin added, "Plus, these clear flavored spirits contain only 1.5 grams of carbohydrates per serving and are extremely smooth and delicious."

ISLAND BREEZE will be available throughout the United States in May, giving consumers three great flavors - Key Lime, Coconut and Wild Berry.