BACARDI Expands Portfolio With BACARDI Pineapple Fusion Rum
11 Apr 2013 --- BACARDI, the world's best-selling and most awarded rum, announces its newest innovation is now available nationwide. BACARDI originally unveiled the latest addition to the brand's flavored rum lineup, BACARDI Pineapple FusionTM, during NBA All-Star 2013 in February.
Pineapple Fusion is a one of a kind product that fuses the sweet notes of pineapple rum with the toasted flavors of coconut rum. With this new flavor, BACARDI delivers an unforgettable taste experience, fusing the attitude and energy of the Caribbean to keep the party going all night long. After all, BACARDI has more than 150 years of experience mastering the craft of rum-making and starting great parties.
"BACARDI rum has always been a pioneer when it comes to creating truly unique flavor combinations, and we are proud to be first to market with our latest offering,," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "We were inspired by the fusion of pineapple and coconut rums to deliver an integrated 'fusion' platform that resonates with our target consumers by combining music, sports, and great cocktails."
In the spirit of fusion, BACARDI and the NBA on TNT will bring fans the hottest tunes paired with epic highlights from the game through the "Highlight Mix Presented by BACARDI Pineapple Fusion" during "Inside the NBA" on TNT. Every week from April 11 through May 16, the Miami HEAT'S DJ Irie will be on-set with new music mashed with the night's biggest basketball moments.
The new flavor can be chilled and served as shot drinks or mixed with fruit juice or coconut water for a twist on traditional favorites.
