Australia: Classic Coke Taste But Without the Sugar, Claims Coca-Cola’s New Variant
12 Jun 2017 --- Following on from its debut in Mexico last year, Coke No Sugar is now available in Australia and New Zealand with the planned global rollout predicted to be the biggest launch of a new Coca-Cola since Coke Zero was introduced over a decade ago in 2006. The soft drinks giant promises consumers it has found “the answer” for those who love the taste of Classic Coca-Cola, but are watching their sugar intake with big promises that this is “closer than ever to the classic Coca-Cola taste.” The launch is the latest to keep pace with the growing demand for low and no sugar alternatives as part healthier lifestyle, which often means ditching sodas packed with sugar. “We wanted the experience of drinking Coke No Sugar to be as close as possible to ‘The Real Thing’,” President of Coca-Cola in Australia, Roberto Mercadé, says. “That’s no small task when you consider the original has been cherished by consumers for more than a century.” Coke No Sugar is the new permanent member of the Coca-Cola family and comes after several years of recipe mixing and flavor trials by experts at Coca-Cola US headquarters. “People are looking for a better balance in their diet and lifestyle, which is why we are changing the way we do things here at Coca-Cola,” says Roberto Mercadé. Coca Cola’s Evolution “We continued that journey toward finding a recipe which tastes closer to Coke when we launched Coke Zero in 2006,” Roberto adds. “We are launching the next step in that evolution – Coke No Sugar. To celebrate the launch Coca-Cola will be giving away more than two million free samples available. To contact our editorial team please email us at editorial@cnsmedia.com 
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