04 Sep 2017 --- Arla Foods Ingredients has launched a new campaign called “Pure Dairy” to highlight how its range of Nutrilac dairy ingredients satisfies growing consumer demand for natural products with clean labels. Research shows that more than one-third of shoppers in the EU (35 percent) are proactively avoiding food and drink products that contain artificial additives or preservatives, while the same proportion says they regularly check the ingredients list on the pack.