Arla Foods Give Baker’s a Chance to Tuck Into Sport

What we have come up with is a baked snack or meal replacement concept that can contain up to 55% protein while being low in sugar and fat.” Arla Foods Ingredient’s milk proteins provide the high protein content.

16/04/09 At last - bakers are about to gain an opportunity to enter the world of sports nutrition. After some years of dabbling with fat and sugar reduction, the bakery industry can look forward to baking a high-protein snack for top athletes and fitness fans alike.

The opportunity comes in the shape of a brand new concept from Arla Foods Ingredients. “A number of our bakery customers have asked us to develop protein cookies to help them improve their health image,” says Søren Nørgaard, technical manager. “What we have come up with is a baked snack or meal replacement concept that can contain up to 55% protein while being low in sugar and fat.” Arla Foods Ingredient’s milk proteins provide the high protein content. With regard to the fat content, the individual bakery is free to choose any fat with a healthy profile.

Uniquely savoury

The savoury profile is just one of the concept’s unique features - contrasting with the sports nutrition sector’s almost exclusive tendency to produce sweet-flavoured products. Another is the fact that the snack can be produced on existing bakery equipment, requiring only a mixer and an oven.

Crisply moreish

Wafer-thin, crispy and with a moreish pizza-like flavour, the new concept raised considerable interest when presented at BakingTech 2008 in Chicago earlier this year. The bakery team at Arla Foods Ingredients is currently testing new flavour variants in a proactive effort to give customers additional inspiration in their product development. “We have high expectations for this concept, which represents a completely new chance for the bakery industry to enter the sports nutrition sector,” says Søren Nørgaard.
A few protein snack samples are likely to be in the bag during visits to bakery customers from now on.