Archibald Frozen Desserts Moves Toward Organic Strategy with Introduction of All-Natural Product Line

06/02/08 Archibald Frozen Desserts, innovative leader in premium soft frozen dessert offerings, introduced a new product line of ready-to-serve All Natural Premium Soft ice cream. In addition, the company has announced a partnership with Clarinda, Iowa-based dairy Naturally Iowa, Inc. to ensure the market’s first and only dairy-produced, all-natural soft ice cream will contain the purest flavors possible.

To support the new all-natural product line, Archibald has revamped its flavor menu with unique and delicious twists on the industry’s traditional soft ice cream offerings:

* Vanilla Supreme – premium ice cream infused with rich, sweet cream;
* Homemade Vanilla Lite – lite offering with real, premium vanilla swirled throughout;
* Chocolate Supreme – ultra-decadent flavor in a classic favorite;
* Double Chocolate Chunk – real chocolate bits are mixed throughout for an intense flavor;
* Lemon Cream – a favorite that’s rich, yet light as chiffon;
* Peanut Butter Cup – all-natural ice cream loaded with peanut butter cup pieces;
* Café Mocha – rich, satisfying coffee with a hint of chocolate;
* Cinnamon – sweet cream blended with just the right amount of cinnamon;
* Strawberries & Cream – sweet fruit bits are swirled with an ultra-smooth and creamy base;
* Chocolate Chip – creamy vanilla loaded with dark chocolate chunks;
* Chocolate Chip Mint – refreshing mint complemented with satisfying chocolate chunks; and
* Cookies & Cream – a tri-texture experience with real chocolate and white icing cookie chunks.

All flavors are available and distributed “ready-to-serve” nationwide. The premium soft ice cream is dispensed through Archibald’s patent pending table-top EROS machine, creating an efficient, profitable and integrated solution for clients/point of sale. Archibald, long known for its best-in-class dispensing platform and integrated solution, continues to differentiate itself from its competitors with the all-natural product line and is now poised for an organic product strategy down the line.

First, to deliver its “all-natural” product, Archibald has teamed up with Naturally Iowa to produce its ice cream directly at the source. A dairy market innovator, Naturally Iowa was the first dairy to package its organic milk in compostable corn-plastic containers. The company uses no rBGH or steroids at its dairy farms. This “no added hormones” effort not only helps to bring peace of mind to consumers, but also enables Archibald to create a better-tasting product.

“This announcement is important for Archibald and our customers who want ‘better for you’ products without sacrificing taste, flavor or variety. The demand for all-natural products is enormous and growing across all food and dessert categories. We are delighted to partner with Naturally Iowa to bring the first all-natural premium soft ice cream product line to the market,” said Basil Bennett, chief executive officer at Archibald. “As more and more customers get to know us, and taste our ice cream, we expect that there will be tremendous interest in what we have to offer.”

“Archibald and Naturally Iowa share the commitment to bringing high-quality, all-natural products to the marketplace,” said William Horner, chief executive officer of Naturally Iowa. “We look forward to our new partnership, working together to produce an outstanding all-natural soft product for soft ice cream lovers everywhere and soon organic products that will excite everyone.”