Amcor Flexibles and Preva Produce Develop Distinctive Packaging for Jazzy Potato Brand

Preva Produce and four other potato growers, in connection with Dutch breeder CJ Meijer and their UK arm Potato Innovations, are set to bring a unique potato with a big personality to the UK.

9 Aug 2012 --- Preva and the Jazzy group developed distinctive pack graphics with Pam Lloyd Marketing and Amcor Flexibles is proud to be the natural partner of choice for the packaging.

"We chose Amcor's Panorama packaging for the Jazzy launch because we wanted to have a quality pack to reflect the quality of Jazzy potatoes. The paper laminate film looks and feels great, especially with the bright Jazzy branding" says Will Beeson, Director of Preva Produce.

The Jazzy new potato, which has exceptional looks and flavour, will be standing out on shelf for its first season exclusively in the Co-operative Food stores as of 1st August and is available in two formats: 500g with a distinctive red design and 1 kg with an equally distinctive green design.

Amcor Flexibles Fresh Produce division is the original and leading supplier of solutions for the fresh produce market with a dedicated team of experienced food scientists across Europe and focus on customer partnership.