13 Jul 2023 --- Common sense rules on food labeling would make life easier for shoppers, boost UK businesses and help the country hit its net zero goals, a report published by the Alternative Proteins Association (APA) has revealed. Lobbyists for the multinational meat and dairy industry are demanding a crackdown on terms like “soy milk,” “veggie burger” and “vegan cheese,” claiming they dupe shoppers into thinking they contain animal products despite being widely used and understood by consumers for many years.