19 Mar 2019 --- Growing consumer and retail interest is providing ample opportunity for food & beverage suppliers to benefit from the plant-based craze currently sweeping the globe. Still, industry investment in raw materials and well as company tenacity to continuously up the ante in terms of quality are vital in sustaining this trend. This is according to Simeon van der Molen, Founder of Moving Mountains, who spoke with FoodIngredientsFirst about successfully marketing plant-based offerings to audiences well beyond vegan consumers, as well as the future of the growing meat alternatives category.
