19 Dec 2022 --- In the wake of the avian flu epidemic destroying a broad swathe of turkeys earmarked for Christmas, consumers are being forced to look for alternatives to their festive dinner. However, this trend has been slowly building for years, with many consumers wanting their holiday roasts to be more ethical, sustainable and healthy. FoodIngredientsFirst gains insights from key players in the growing space of alt-meat Christmas options: Morten Toft Bech, founder and CEO of alt-meat producer Meatless Farm; Vladimir Mićković, co-founder and CBO of vegan ‘meat’ start-up Juicy Marbles, and Nestlé.
