17 Aug 2022 --- Eat Just has netted a US$25 million investment from China-focused private equity firm C2 Capital Partners (C2), whose anchor investor is the Alibaba Group. According to C2, this is the company’s first investment and partnership in the alternative protein sector. The new funding is currently supporting Eat Just’s go-to-market strategies, sales, branding, consumer insights, hiring and regulatory approach in China.