Afriplex and Doehler Form Joint Venture for Southern African Markets

08 Aug 2014 --- Afriplex, producer and supplier of wellness product solutions from source to shelf, has founded a joint venture with Doehler, the global active specialist of ingredients and ingredient systems, located in Darmstadt, Germany. Their common goal is to deliver integrated ingredient solutions that are tailored to the needs of Southern African markets in terms of taste preferences, technological and regulatory requirements.

The joint venture has multiple positive synergies for both of the companies. Doehler has been active in South Africa with its sales office since 2009. “The newly established company `Doehler South Africa (Pty) Ltd,´ is a milestone and an important step in growing the business in South Africa and the adjoining countries.

Thanks to an own application centre in Paarl, we are now able to develop region-specific solutions and deliver customised product samples within minimum time, Hubert Defert, Managing Director of Doehler South Africa (Pty) Ltd explains. Afriplex produces more than 100 different plant extracts. Backed by its own cultivation and latest technology, the company produces a variety of indigenous plant extracts, with a focus on rooibos, honeybush, hoodia, pelargonium, buchu, baobab and a selection of African aloe species. Making use of the Doehler Group´s supply chain network and distribution channels, customers of the food and beverage industry all around the globe will have preferential access to this extraordinary extract portfolio. Further steps have already been planned. “In the next few years we will enlarge the new Doehler South Africa (Pty) Ltd site. Besides the investment in state-of-the-art technologies like solvent extraction and fractionation we will further invest in our R&D capabilities to offer best-in-class solutions for our customers,” Danie Nel, Managing Director of Afriplex (Pty) Ltd points out.

Many countries in Southern Africa have shown double-digit growth rates in the past few years and promise to keep that track record in the future; hence the joint venture Doehler South Africa (Pty) Ltd, is the ideal set-up to benefit from this huge market potential. The Executive Board of the new company consists of representatives of Afriplex and Doehler. Together they follow the Doehler motto - “We bring ideas to life.” by providing natural ingredients, ingredient systems and integrated solutions for the food & beverage industry.