23 Oct 2019 --- Consumer demand for naturality is fast climbing the industry’s trend list, while ingredient provenance is not only an added perk but a prerequisite that drives consumer choice. In the bakery sector, taste and texture are crucial elements and driving factors behind repeated purchases. However, the demand for clean label offerings, featuring natural ingredients that boost health and wellness, is also gaining momentum. From perceived healthier grains to natural food colorings and vegan products, experts speak to FoodIngredientsFirst on what is propelling the bakery sector.
