09 Jan 2020 --- The European Whey Processors Association (EWPA) has launched a new platform dubbed “wheyforliving,” its first B2C digital communication website promoting the various nutritional aspects of whey protein. The platform is aiming to “establish a European whey protein voice” on social media, in line with EWPA’s aim to convey a deeper understanding of whey and related topics for European customers and consumers. Amid a diversifying protein market, the association is particularly outspoken in its mission to steer the conversation surrounding increasingly popular plant-proteins.