Kellogg's introduces Gripz snacks

08/07/05 Kellogg Company has introduced new Gripz snacks - 'mighty tiny' versions of two favorite snacks including Cheez-It baked snack crackers and Chips Deluxe chocolate chip cookies. Designed for on-the-go Tweens (children ages 8-11), Gripz come in portable "Rip 'n Tip" tubes that allow for an enjoyable snack experience anywhere kids choose.

Tweens simply have to 'rip' the packaging and 'tip' the tube for a great- tasting snack. Each box of Gripz contains nine easy-to-open snack packs, making them perfect for backpacks, lunch boxes and purses. Gripz' unique "Rip 'n Tip" packaging is not only entertaining, but also provides a tasty and portion-controlled snack option.

Gripz are lower in calories making them a 'better-for-you' snack alternative that parents can feel good about. Gripz Cheez-It snacks contain 120 calories, while Gripz Chips Deluxe contain 130 calories.