7 Deadly Zins Cracks "Hot Brands" List
22 Mar 2016 --- Making their presence felt, Michael David Winery's The 7 Deadly Zins is featured in the latest edition of IMPACT's "Hot Brands."
A wine that was one of the first tongue in cheek labels to hit the market, volume has soared from their initial 2000 vintage of 700 cases to now over 300,000. Striving to not only be industry leaders in wine but also leaders in creative marketing, it was the 2012 vintage that dawned a new upgraded package which helped reignite growth in 2015 and brought a new found excitement to distributor partners and consumers for this flagship brand.
Having always shown steady growth, it leaped ahead in 2015 and 7 Deadly Zins posted a 16.5% gain, with data citing the brand as the number-one Zinfandel in the U.S. in terms of value at more than $12 million in the 52 weeks through January 2, 2016. The brand has successfully positioned itself as an Old Vine Zinfandel that over delivers for the price, which is a statement the Phillips family strives to achieve with not only 7 Deadly Zins, but the rest of the wines in the Michael David portfolio. It's reasons like that the brand shows such strong sales in big-box retail accounts like Costco, Safeway, and Walmart.
"It's challenging to grow 15% on a 300,000 case brand that's been around over ten years and is also in a small varietal category. But the consistent quality of the wine along with a new and fresh package helped Michael David reach this goal and great achievement. We are proud of the work we have done and thankful to our market partners, distributors and consumers who have all helped contribute to the achievement of this award," says Melissa Phillips Stroud, Vice President of Sales and Marketing.
