3 Fragrance Containers from Vitro Received Top Awards in a Recent World Competition

The perfume bottle “Be Magic” was developed for the product line Ésika from Belcorp, while “Irresistible” and “Sexy Red” were jointly produced for the brand Beuti Control.

18/01/07 Vitro’s dedication and strong commitment in developing innovative and top quality containers continues to give very positive results, as it received the top award “Prize for Excellence” for three different containers in a recent “WorldStar” competition as judged by a panel of experts from the packaging industry.

The perfume bottles “Be Magic”, “Irresistible” and “Sexy Red”, all three manufactured by Vitro’s subsidiary Vidriera México won the awards in the annual worldwide competition that is sponsored by The World Packaging Organization, (WPO).

“We are deeply honored to once again position Vitro, as well as Mexico, among the best in the world in a highly competitive category that demands excellence at the highest levels”, commented Alfonso Gómez Palacio, President of Vitro’s Glass Container unit.

“Winning two of the top prizes from WPO gives us great pride and satisfaction considering the level of competition that exists in the world in this category. This speaks highly of the quality and innovation we put into our glass containers as confirmed by industry experts and appreciated by our customers” concluded Mr. Gómez Palacio.

These recent awards in 2006 are a result of an on-going company effort to excel in container design for the benefit of our customer base and their markets. These recent prizes are in addition to our accomplishments in other international competitions where Vitro received 4 out of a total 12 awards in the annual competition “Clear Choice Awards” sponsored by The Glass Packaging Institute (GPI). In addition to these prestigious international awards Vitro won 43 awards in Mexico in different categories (food, beverage, cosmetics, pharmaceutical) in the annual competition organized by the Mexican Packaging and Container Association, “AMEE”.

The winners in the 2006 “WorldStar”competition were publicly recognized in a ceremony held in Poznan, Poland on November 21, 2006. In this particular competition more than 256 container entries were submitted from 35 different countries.

The perfume bottle “Be Magic” was developed for the product line Ésika from Belcorp, while “Irresistible” and “Sexy Red” were jointly produced for the brand Beuti Control.

Criteria used by the panel of judges in choosing the winners included; protection and preservation of contents, graphic design, manufacturing quality, materials used, ingenuity and recycle characteristics.

The “WorldStar” awards illustrate the creativity and technological advances that set the standards of excellence for the industry and serve as an inspiration to all participants and the industry as a whole.

The World Packaging Organization (WPO) is a non-profit organization with neither political nor governmental affiliation comprised of Associations and Federations from around the world interested in promoting glass containers for all kinds of products. Years of experience back the WPO which was formed in Tokyo, Japan on September 6, 1968 by a group of visionary leaders from the packaging industry from around the world.

Vidriera México, part of the Vitro containers business unit, is an industry leader through its strong track record of satisfying on a timely basis the specific needs of its customers. The company also takes a very pro-active position in international markets in USA, Europe, México, Central and South America focusing on those markets that show growth potential in fragrances, cosmetics, beer and beverages among others.

Vitro is at the vanguard of innovation and technological development of state of art processes for containers with a high value added content, yet emphasizes its culture of being a responsible corporate citizen in protecting the environment.

Vitro uses only 100% recyclable materials in its manufacturing as an important contribution to environmental protection and leverages this strategy with its customers as a means to consolidate and maintain their market leadership.