NPD in action: Clean label

Mar 2020

Being healthy and active has become an essential part of the modern lifestyle. Consumer preferences are shifting toward foods that are more organic, made from natural ingredients and free from ingredients such as gluten and sugar to keep them healthy. Additionally, consumers are looking for products with lesser and easier-to-understand ingredients.


Valio Clean Label Yogurt (Russia). Natural yogurt in a plastic tray. Clean label. No E-numbers. 3.4 percent fat content. Recyclable packaging. EAC certified.