NPD in action: Top Ten Trends 2021

Dec 2020

As 2021 is approaching, Innova Market Insights releases its Top Ten Trends for 2021. “Transparency Triumphs” leads the list, underscoring brands upping their transparency game to meet evolving consumer demand. Other key trends expected to dominate the food and beverage industry in 2021 are “Plant-Forward”, “Tailored to Fit”, “New Omnichannel Eating” and “In Tune with Immune”.


Mood: The Next Occasion – Waterdrop Focus Microdrink with Lime, Baobab and Acerola Flavor (Germany). Twelve plastic trays for preparation of refreshing drink with lime flavor, baobab pulp and acerola extract, with sweetener and vitamins, held in a carton box. Stay in focus. Vitamin C and thiamine helps with normal functioning of nervous system. Pantothenic acid helps with intellectual capacity. Benefit for body and spirit. Sugar-free. Suitable for vegans. Green Dot Certified.