Sustainable NPD: Organic and ethical claims

Mar 2019

Opportunities for food and beverages featuring organic and ethical claims are growing as consumers are increasingly interested in sustainable options. This interest has inspired food suppliers to reveal their product stories, such as organic ingredient sources and animal-friendly processes on-pack. As such, food and beverage launches with organic and ethical claims are growing with a CAGR of +12 and +14 percent globally between 2014 and 2018, respectively.


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Thrive Market Non-GMO Cassava Chips: Sea Salt (US). Non-GMO cassava chips with sea salt flavor, in a plastic packet. The sea salt cassava chips hail from Colombia, where the roots are harvested, sliced, and kettle-cooked in sustainably sourced South American palm oil, and then sprinkled with sea salt. Sturdy with a superior crunch.