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Sustainable ingredients

Apr 2023

Innova Market Insights spots that new farming systems are improving quality and sustainability, leading to renewed consumer interest in food sources. New product launches show brands are emphasizing the use of upcycled, organic and sustainably farmed ingredients on product labels.

Pipcorn
Pampa Vida
Pulp Pantry
Australia’s Own
Down To Earth
Gutsy
Pana Organic
Koawach
Little Lunch
Wild Tonic

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Pipcorn Heirloom Snack Twists Sea Salt (United States)

  • Corn twists with sea salt, in a 128g plastic flat pouch.
  • 40% less fat. 
  • Real non-GMO ingredients. 
  • Made with upcycled heirloom corn flour that is nutritious and sustainable. 
  • Certified vegan. 
  • Gluten-free. 
Sustainable cocoa NPD in the food and beverage industry is gaining momentum as companies seek to address environmental and ethical concerns. Brands are sourcing cocoa from certified sustainable suppliers, promoting responsible farming practices and supporting local communities.
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Innova Market Insights data indicates that globally, there is a 2% average annual growth in food & beverage launches with functional ingredients (including probiotics and prebiotics) from Jul 2018 to Jun 2023. There is an especially noticeable increase in meat substitute launches that use functional ingredients, with 20% growth in the five-year span. Poultry Substitutes are the fastest-growing meat substitutes with functional ingredients. 
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Innova Market Insights data indicates that coloring ingredients are on trend, with a 2% average annual growth in food & beverage launches from July 2018 to June 2023. Confectionery (19%) takes the highest share of launches from July 2018 to June 2023. Most increase in food coloring ingredients was noticed in Meat Substitute launches. Caramel color was the leading color ingredient for food & beverage NPD. 
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Innova Market Insights data indicates there is a 4% average annual growth in flavor enhancer use in food & beverage product launches from July 2018 to June 2023. Most enhancers were used in Snack launches; nonetheless, their use in Meat Substitutes has grown 25% in the five-year period. Monosodium Glutamate and Yeast extracts were the most used flavor enhancers. These recent products, picked by the analysts at Food Ingredients First, all emphasize rich flavor in their packaging.
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Organic ingredients appeal to consumers by promising healthy and free-from products that match their wellness preferences and support eco-friendly practices. Innova Market Insights data indicates that there is an increasing organic claim use in the Spreads, Fruit and Vegetable and Confectionery categories. Whey, milk chocolate, tomato concentrate and walnuts are some of the ingredients showing more growth.
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The food and beverage industry is rapidly embracing sustainability to meet environmental concerns and consumer preferences, with a notable 5% global average annual growth in launches featuring ethical claims over a five-year span from July 2018 to June 2023. This includes a spectrum of practices like sustainable sourcing and farming, the promotion of healthy eating, innovative packaging and the integration of circular economy principles.
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